Business owners like you are natural born leaders. You makes things happen. If there’s a problem, you create a solution, if you face a challenge you lean into it and if your customers need help you find a way. That’s leadership and given the current circumstances, we need leaders like you to redouble those efforts.
In just the past few days, CEO’s of our nation’s largest private sector companies engaged with federal and state governments to tackle the spread of the virus by committing to do more of what each of them does best.
Whether it’s providing testing stations, searching for a vaccine or expanding supply-chain capacity so that necessary goods get into the right hands without delay, the leaders of these companies have responded. It is encouraging to see that despite all our differences, we see so many Americans working together to achieve a common goal. All things considered, there is no better place to be in a crisis than right here in the good ol’ US of A.
The latest shelter-in-place order given by Governor Newsom will pose an even greater challenge to California business owners, including those of us in the commercial real estate industry. Ours is a face-to-face business and for the first time we are under orders not to meet with our clients in our efforts to help them make informed real estate decisions. That said, we have every intention of stepping up our use of alternate means of communication so that we can keep you informed about how the commercial property market is being affected and how you can position your business and capital allocation accordingly. We believe it is our responsibility to keep you informed and to remain available to you as you face your own challenges during this economic disruption and health emergency.
In the coming days and weeks property owners and occupiers are going to be feeling the financial impact in all aspects of their operations. Whether you are a tenant, owner/user or third-party investor, you will be impacted, and now is the time to study all your options and develop a strategic plan based on best case and worst case scenarios. We are here to assist you in those efforts. We have been around long enough to have experienced multiple real estate cycles and we learned a lot along the way.
The sooner we get the upper hand on the Covid-19 spread, the less impact on real estate market dynamics there will be. For the moment, that is not clear, so we need to plan for multiple outcomes. As we’ve said many times before in this blog, we are optimists by nature and we are confident in a favorable outcome to this crisis. But, the breadth and depth of it is unknown.
So, we encourage you to summon all of your leadership ability and do all you can to keep your employees and customers foremost in your mind. They all need us more than ever right now. This is our moment as leaders to rise up together and for the greater good. Our employees need us to be fearless, strong and decisive. As you focus on that, we will be there for you as an information resource driven by data points gathered from 100s of other CEOs around Southern California. Our commitment to you goes beyond the nuts and bolts of real estate. We want to be your connection to the talent, experience and expertise of others leaders like you.
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